Who? Rebecca Lau
What? Founder and Director of White Runway and GOSH Celebrity Fashion
Where? We dispatch all around the world. Our head office is based in Sydney, Australia.
How long have you been designing?
I’ve designed things here and there since 2007 but my real passion is buying. I stock various designers and brands and love buying exciting new collections for White Runway.
White Runway is hugely successful, did you ever imagine you would become such a hit with the media?
It’s been such an amazing journey so far, White Runway is only two years old but we’ve had a lot of interest from the media and we’ve been so thankful for the love that we’ve received from the press and from our customers. I think a huge part is because everyone at White Runway loves what they do and really cares about providing a fantastic experience. It’s infectious when you’re passionate about something and I think this is why we’ve become really good at what we do.
Tell us a little about GOSH?
GOSH was my first online store and it was one of the first ten clothing retail sites in Australia. I created it in 2007 and it had a huge celebrity fashion focus – for example, something that you saw on Rihanna that cost $10,000 we could provide you a similar look for $100. It was a huge learning curve for me and I loved every minute of it.
I love that your concept is to create dresses that will be worn more that once, have you always designed bridal attire with this thought?
Yes definitely – there’s been too many of us that have worn bridesmaid dresses once and have binned them straight after. I thought it was a waste of money and there had to be a better option. When I was a bridesmaid and went bridesmaid shopping, I was so disappointed with the lack of style available and the price tags on these ‘wear once and throw’ dresses. I then started offering evening dresses through GOSH and noticed that a lot of my customers were purchasing my dresses as bridesmaid dresses. I knew then that I was not alone and had to do something about it. That’s when White Runway was born, our focus was to ‘turn every aisle into a runway’ and provide dresses that can be worn more than once and will be cherished and loved by your best friends.
It must be such a tough job picking the designers that you work with?
I love it! I get so excited when I see new ranges and new designers and I always picture whether I could see my customers picking the dresses for their bridal party. The White Runway customer is a tech savvy, modern girl who wants her bridal party and her wedding to look amazing without having to pay the huge price tag. She is also someone who is interested in pushing the boundaries and wants to have a little fun.
Whats hot right now?
Embellishments, one shoulder dresses and same colour but different style dresses are huge right now. Embellishments on dresses are great for bridal parties as they often don’t need to find accessories to match. One shoulder dresses suit all body shapes and are great for girls with bigger busts who want more support in a dress. The same colour but different style dresses is one of my favorites – it allows all the girls in the bridal party to express their own individuality and to choose a dress that suits them without compromising on the bride’s aesthetics for the wedding.
Do you see fashion leaning in a new direction for 2014?
Yes, I think we’ll start seeing less sequins as this was huge for 2013. I think we’re going to look towards sharper silhouettes and edgy hems.
What advise would you give brides/bridesmaids that don’t know what they are looking for or what they suit?
Do lots of research. Jump online and browse different styles and put together a shortlist of your favourites. Get together with the bride and the bridesmaids and go through your favourites to see if you have any in common. If the bridesmaids are all different body shapes then it may be an idea to discuss this with the bride and see if she is happy for all the bridesmaids to be in different styles in the same colour. I think it’s also very important for the bride to decisive on the colours and the styles that she would like as the bridesmaids always need direction, she is after all the bride.
Any common mistakes made by brides that can be avoided?
Don’t leave it too late, it’s not worth the stress and the additional costs involved. Make sure you plan ahead. A lot of dress styles are made to order so can take up to 10 weeks so make sure you plan for this and allow time for alterations and delivery. We offer some in stock styles and rush options but these can come at an additional cost and you don’t want to feel stressed leading up to your wedding.
What has been your favorite dress so far?
My favorite is the Aria dress, Dionne Dress and Ashley dresses. They’re amazing and so flattering on the figure, I just feel a million dollars when I’m wearing them.
Any advice for future wedding parties?
Make sure to have fun! Try to keep the stress levels low by planning ahead, being organised and try to keep drama to a minimum. ;)
Rebecca Lau….Thank you, Much Love LMW xoxo